However this Graduate Site also uses additional cookies to support online behavioural advertising as described below.
What is online behavioural advertising?
Online behavioural advertising (also known as interest-based advertising) is a way of adding advertisements to the websites you visit and making them more relevant to you and your interests based on your previous web browsing activity. This is known as ‘retargeting’. In practice this means that you may see adverts relating to job opportunities you have viewed on the Graduate Site on third party websites you visit. For more information refer to http://www.youronlinechoices.com/uk/.
How do I opt out of online behavioural advertising?
If you do not wish to see ads from Osborne Clarke you can opt out in several ways:
- If you do not wish to allow the use of Google Analytics cookies at all, Google provides an opt-out plug-in for most common website browsers here: http://tools.google.com/dlpage/gaoptout; or
There are also a number of sites which can help you opt out of online behavioural advertising from the third party advertising agencies that operate online behavioural advertising for website publishers. These include http://www.youronlinechoices.com/uk/ and http://www.networkadvertising.org/choices.
Please note that opting out of online behavioural advertising using those services does not mean that:
- the advertising of our products and services on our own sites will stop being personalised to your interests; or
- there will no more advertising on our sites or other websites you access. However, the advertising that you do see is likely to be less relevant to your interests.
It also may not stop all online behavioural advertising because it only applies to those third party advertising agencies that have signed up to those services.
If you delete your cookies:
- We will no longer know that you’ve opted out of online behavioural advertising, so the banners from our third-party advertisers will reappear when you visit other selected websites.
- We will no longer automatically recognise that you have agreed to our Policy, cookies policy and website terms and conditions and will ask for confirmation of this along with your language and country preferences.
In addition, deleting browser cookies can remove your opt out preferences, so you may need to opt out again.
Our marketing cookies
Google Adwords Conversion Tracking – it help us determine how many people who clicked on our Google Ads end up contacting us through the website. This tracking cookie is set on your browser only when you click on a Google Ad and these cookies help us increase the website’s effectiveness for our visitors. These cookies expire within 30 days and do not contain information that can identify you personally. Please refer to the Google Advertising Privacy Notice for more information about Google Conversion Tracking and the ability to opt out here: http://www.google.com/ads/preferences/
Google AdWords Remarketing – this helps us to advertise Osborne Clarke across the Internet, in particular on the Google Display Network. Google AdWords Remarketing will display ads to you based on what parts of the Graduate Site you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that “This person visited a particular page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
Google Doubleclick – We sometimes conduct advertising campaigns using DoubleClick, a Google service. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie referenced in our full Policy) and third-party cookies (such as the Google DoubleClick cookie) together to Inform, optimise and serve ads based on someone’s past visits to our website and to report how ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site. To find out about DoubleClick cookies and how to control those cookies, please see here: http://www.google.co.uk/policies/privacy/ads/.